JD Capital-invested ZMT Network Technology Company Raised over RMB1 Billion in Series B Financing
Recently, ZMT Network Technology Company, a marketing solution and big data service provider, racked up over 100 million yuan in its Series B financing round.
Having invested in ZMT in 2016 through its VC fund, JD Capital was the lead investor in the Series A round of ZMT’s financing.
Founded in 2013, ZMT provides marketing solutions and big data application services to medium and small-sized companies through its closed-loop ecosystem featuring the combination of data collection, integration and application.
As of now, ZMT has established a complete closed-loop ecosystem for all data: on the front end, ZMT offers clients brand-new customer and employee management solutions and a set of low-cost and high-accuracy marketing tools; on the back end, ZMT helps improve the accuracy of advertisement placement by building a commercial placement union.
This ecosystem comprises of two complementary closed loops, namely data collection and customer attraction: on the one hand, ZMT rapidly expands data channels and increases data coverage at a low cost, which helps guarantee steady and efficient data inflow; on the other, the massive data ZMT collected attracts a large number of paid customers for its commercial advertising union and generates considerable revenues. Now, ZMT boasts independent mobile devices covering over 300 cities nationwide and over 1 million data hot-spots, as well as 70,000 paid corporate customers, including Haidilao Hotpot, Greenland Group, Wanda Cinemas, Audi, etc.
The continuous advancement of mobile internet and technology will finally put a cap on the accuracy of data collected via PC, for the cost of browsing and searching runs low and the behavioral data collected is largely random, meaningless even misleading. The limitation to online behavioral data is becoming even more obvious. On the contrary, the behavioral data generated on the basis of mobile internet is more true to user behaviors and preferences, hence the higher reliability.
Great potential resides in big data marketing based on mobile internet technology as it continues to bring about explosive data growth. Investment in ZMT represents a major foray into the field of big data application by JD Capital’s VC team.
Appendix: Financing history of ZMT Network Technology Company
- In February 2016, ZMT finished Series A financing, investors including JD Capital and Shenzhen Haizi Assets Management Co., Ltd.
- In April 2016, ZMT finished Series A+ financing, investors including Fosun Group (lead investor) and JD Capital.
- In December 2016, ZMT finished Series B financing, investors including Kinzon Capital and IDG Capital (lead investors) as well as Shengjing Group.